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Six Font Pairings That Win Pitches

Tested on real pitches. Free to use. These are 6 of the 50+ pairings from the
Treatment Winning Bible toolkit.

These six pairings come from the Treatment Winning Bible toolkit, a collection of 50+ combinations tested on real commercial pitches. Every font here is free on Google Fonts so you can download and use it.

Pick one, drop it into your next treatment, and see the difference good type makes.

01 Dynamic Modern Sans + Sans

Elevated realism through an optimistic and approachable lens.

The campaign unfolds as a series of lived-in vignettes, which operate like fragments of a journey rather than a linear narrative.

Heading Syne 700
Body DM Sans 300
Best for: Tech, automotive, gaming, contemporary brands
02 Expressive Serif Display + Sans

Elevated realism through an optimistic and approachable lens.

The campaign unfolds as a series of lived-in vignettes, which operate like fragments of a journey rather than a linear narrative.

Heading Abril Fatface 400
Body Lato 300
Best for: Food, hospitality, wine, heritage brands
03 Refined Luxury Serif + Sans

Elevated realism through an optimistic and approachable lens.

The campaign unfolds as a series of lived-in vignettes, which operate like fragments of a journey rather than a linear narrative.

Heading Bodoni Moda 500
Body Jost 300
Best for: Fashion, luxury, beauty, fragrance
04 Fashion Forward Serif + Sans

Elevated realism through an optimistic and approachable lens.

The campaign unfolds as a series of lived-in vignettes, which operate like fragments of a journey rather than a linear narrative.

Heading Cormorant 500
Body Fira Sans 300
Best for: Editorial, lifestyle, travel, premium retail
05 Cinematic Serif + Serif

Elevated realism through an optimistic and approachable lens.

The campaign unfolds as a series of lived-in vignettes, which operate like fragments of a journey rather than a linear narrative.

Heading Cinzel 500
Body Libre Bodoni 400
Best for: Film, drama, prestige brand campaigns
06 Bold Editorial Display + Sans

Elevated realism through an optimistic and approachable lens.

The campaign unfolds as a series of lived-in vignettes, which operate like fragments of a journey rather than a linear narrative.

Heading Bebas Neue 400
Body Source Sans 3 400
Best for: Sports, streetwear, music, high-energy campaigns

This is 6 of 50+

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