Treatment Makers & Designers
No mentor, no curriculum, no reference for what "good" means. The Bible gives you the decade of pattern recognition you don't have yet; and the design tools to execute on it immediately.
From the Team Behind Hundreds of Winning Treatments
The formula behind multiple-figure pitches;
how to make a winning treatment, what to avoid,
what tools to use and what agencies actually look for.
Successful treatments keep the business alive. And yet, there is no school, no textbook, and no course that teaches you how to make one.
Directors get tunnel vision; writing treatments that satisfy their own creative intention but not what the agency actually needs answered. In-house teams get overwhelmed; queries from all sides, all due now, no structured workflow to fall back on. The whole process turns into a mess. Not anymore.
The difference between winning and losing is rarely talent; it's usually down to strategy.
We've seen it hundreds of times; watched treatments win and asked for feedback on the ones that didn't. There isn't an exact formula, but there is a formula. Over 10 years of writing treatments across multiple languages; we learned a thing or two, and we're excited to share it with you.
If you touch treatments, this is for you.
No mentor, no curriculum, no reference for what "good" means. The Bible gives you the decade of pattern recognition you don't have yet; and the design tools to execute on it immediately.
You're losing pitches and you don't know why. We've worked with hundreds of directors; most likely your competitors. We see the weak links from a mile away; and help you seal the deal.
A framework to pick the right team, evaluate work, give precise notes, and know when a treatment is ready to send; before it costs you the job. Seasoned or new to the role.
Hand your team the toolkit; font systems, colour palettes, layout blueprints, checklists; and their output quality jumps from day one. No more hoping the junior figures it out.
~50 pages written by a human
The structure agencies expect.
What goes where, what you can skip, and the sections most people get wrong.
As sad as it may sound, agencies don't read; they scan through the treatment.
This chapter shows you what they're looking for and where,
so you stop burying your best ideas on random pages.
Text is one of those things "that no one reads" until they do, and it can make or break a treatment.
Most treatment texts are too long, too vague and not answering the right questions. Not anymore.
The layout should support the argument, not carry it.
Typography, spacing, rhythm, and the visual hierarchy that makes a treatment feel considered, not decorated.
You're always pitching against someone.
How to think about your competition, play to your strengths,
and tailor your pitch based on what others will and won't bring.
Directors forget they're working for the client, not for themselves.
How decisions actually get made, what builds trust, and why the best idea doesn't always win.
Where to find references, how to curate them, and building mood boards
in alignment with the director's view, the client's expectations, and the agency's picky eye.
Treatments change constantly.
There are ways to predict what's coming, stay up to date with competitors,
and keep your work fresh; never dated.
Production-ready assets your team can use tomorrow
50+ curated heading + body pairings organised by advertising category; auto, fashion, food, lifestyle, sport, tech, luxury, and more. All free Google Fonts with interactive HTML sampler.
Interactive HTML + PDFFunctional treatment palettes; not just pretty swatches. Background, text, accent, section divider, and label colours that work across light and dark sections.
30+ Colour SystemsAnnotated wireframes for proven treatment architectures: The Classic, The Cinematic, The Editorial, The Pitch Deck. Know which structure suits which brief.
4 Annotated TemplatesTreatment-making is chaotic and deadline-driven. This is the grounding document; the "before you send" audit that prevents the "I can't believe I forgot to include that" moment.
Printable PDFWhere to find the best reference imagery, how to organise a research folder, and the methodology behind mood boards that persuade; not just decorate.
Curated Source ListOriginal abstract artwork by Ghost, cleared for commercial treatment use. Section backgrounds, dividers, and overlays that add depth no stock image can match.
15 High-Res FilesLimited Launch Price
The formula behind multiple-figure pitches; how to make a winning treatment, what to avoid, what tools to use and what agencies actually look for.
Book + Complete Toolkit
Delivered digitally within 4–6 weeks. Full refund if we don't deliver.
That's less than 0.01% of the job your next treatment could win.
Before you decide
Within 4–6 weeks of your pre-order. You'll receive the complete package; book and all toolkit files; delivered to your email.
The book is a designed PDF. The font pairings come as an interactive HTML file you can open in any browser, plus a PDF reference. Colour systems, blueprints, and checklist are all PDF. Textures are high-resolution PNG/JPG.
Even experienced directors have blind spots. Most have never gotten honest feedback on why a treatment lost; they just didn't get the call. The Bible draws on patterns from hundreds of treatments, including the competitive strategy and client psychology that even senior directors rarely think about. And the toolkit saves time regardless of how long you've been doing this.
One purchase covers one team. If you're a production company wanting to distribute it internally, get in touch and we'll work something out.
Ghost; the only studio and blog dedicated to commercial treatment design. Over a decade of hands-on experience with directors, agencies, and production companies worldwide. Read our work at treatmentsbyghost.com.
Winning a treatment isn't about having better references than the next director.
It comes down to something far simpler and far more strategic.